About Us

A mastery of perfection and passion.

MISSION STATEMENT

The “Excellence” and the driving attitude behind our business is owed to our energetic motivation and tireless determination to ensure that a resource such as Natural Stone reaches everyone, creating new possibilities for the use of these materials. To us “Excellence” is an art and knows no boundaries nor is it a fixed standard. It is a state that is continuously changing and evolving, pushing us to reach even more challenging Standards of Performance and Delivery. Our mission is to bring the Natural Stone closer to the end consumer. Providing solutions for market demands and trends that is based on innovation, technology and customer service. Our just commitment is to meet all our customer’s product needs and expectations. At the heart of our activity lies a desire to act as a catalyst, changing the world’s perception of Natural Stone.

FINANCIAL & CORPORATE STRENGTHS

Besides our marketing strength, innovation and strong technology, we have achieved an extremely strong financial performance track record in the global ceramics industry and financial markets. We have consistently shown growth in revenues and profits, particularly in the last few years by strategically addressing the global Marble and Natural Stone Industry, as well as taking strategic positions in the materials and logistics value chain. Our revenues grew at a Compounded Average growth rate (CAGR) of 29 percent over 2014-2019 as compared to about 6 percent per annum global industry growth rate. We have systematically increased our production and marketing capacities at a CAGR of 30 percent since inception in 1991 and have established ourselves among the top Marble and Natural Stone manufacturers of the Lebanese Market. We sustain strong global market presence in over 35 countries, across 5 continents with a well-diversified revenue base with 74 percent of it coming from exports outside the home country ( of which 44 percent in GCC region and 20 percent in Europe) as part of our strategy to diversify market risks. We source quality raw materials from across the world, leveraging our strategic location in Nahr Ibrahim – Lebanon; the most competitive manufacturing destination to service regional and European markets.

BANKING RELATIONSHIPS

Our reference banking relationships include over 8 major multinational and local banks where we enjoy all types of corporate banking facilities (including term/trade finance facilities, working capital facilities, derivatives and treasury products, online banking etc...) Our strong track record of growth coupled with policies to maximize shareholder value has resulted in our core strong financial position. Our audit relationships include firms representing a strong figure from local community and development programs.

PRODUCT CERTIFICATION

High production capacity. Cutting Edge Technology. Our state of the art facilities sets our production centers apart as the most advanced within the sector. The unique facility of these characteristics stands as a clear example of our company leadership position in innovation and development of new materials. Our policy of continuous and significant investments enables us to incorporate the latest technological advances of the process, whilst also enhancing our facilities. This allows the provision of customized and specific solutions for our clients’ diverse set of needs. Our materials go through the most rigorous quality controls, implemented throughout the process, to guarantee the highest quality, while strict prevention rules at the worksite itself ensures high levels of work safety. The quality management systems that SAMIZAR operates on comply with the highest standards of leading institutions throughout the world. The company enjoys several leading certifications that not only stand testimony to meet and comply with stringent standards, but also represents a universal endorsement of the quality of the products manufactured.

MARKET GROWTH

The company has set up its own subsidiaries in Italy, Germany, France and the United Kingdom. Experts consider the following reasons as to why SAMIZAR made such great strides in a very short time in the industrial world:  An extremely determined effort to create a world class company.  A determined effort to think global and beyond the Lebanese market as its only market.  A very aggressive approach in entering and capturing regional and overseas markets with a focus on some of the largest markets of the world, though the toughest of scenarios.  Not restricting its vision to manufacturing in the region but to go far into foreign lands to set up manufacturing locations.  Reinvesting a large portion of profits back into technical up-gradation on a regular basis.  Developing a massive capacity for manufacturing to supply huge quantities for major projects and major big box retailers  The strength of SAMIZAR has been the speed with which it innovated itself to meet market expectations with new designs and products catered to the various world markets, with new models offered every month, appealing to all market segments such as interior designers and architects, engineers, major retail chains, corporate, do-it yourself retailers and home owners, all keeping in mind of course, the end user across the world.

STRATEGIC INITIATIVES

The Stone and Marble Industry is an industry process highly dependent on the right quality and choice of raw material. The selection of indigenous material use has been one of the corner stones and pillars of Samizar’s success. What was Initially 20 tons of local raw materials were used for a daily production of 100m2 of tiles in 1991 turned today into 140 tons of local raw materials per day. This has been a great boom not only to Samizar, but also to the country at scale. This enabled us to bring down costs and replace imports significantly, thereby retaining the revenue in our own country. Since inception, no company in the worldwide industry has ever been able to achieve the expansion of market coverage across the globe the way Samizar did, bringing much honor and credit to our local market in a matter of 15 years. This had further led to a multiplier effect in terms of maintaining sustained business in the marketplace, and today Samizar is acclaimed to be a global leader in the industry. To sustain the pace and grow even faster, the company adopted several innovative, trend setting strategies, which involve the introduction of new generation technologies and innovative methods of production to bring out many finishes such as natural stone-like granite, marble, slate etc. A variety of patterns and colors too good to believe that they are man-made. Samizar has been one of the pioneers and with their innovative production lines, we are able to produce slabs and large format tiles for multiple applications such as vanity tops, steps, facades and a whole lot of varied applications which hitherto was the forte of natural stone thus expanding the market potential for itself like no other company would have dared to enter without some skepticism. Samizar also introduced several specialty products like the Samizar Microbial Tiles, the QUARTZ and Engineered Stone Technology, which are again unique products by themselves, and very few in the world were able to match the specification of products created by the company.  INFRASTRUCTURE  PROFESSSIONAL PACKING AND LOADING  WORLDWIDE SHIPPING AND EXPORTING Situated along the highway to Jbeil, is SAMIZAR’s huge complex extending over an area thousands of meter in area. On this vast area of land are two main “state of the art” factories, raw material warehouses, CNC workstations, showrooms, office buildings, research and development laboratories. The plants include 2 gangsaws for 80 blades and 1 gangsaw for 70 blades. The plants are also equipped with other state of the art equipment such as water jet cutting machines used to create various designs and patterns, computer engraving machine and CNC cutting machine used in the production of special items such as vanities and kitchen tops.

LEADERSHIP PERSPECTIVES

Samizar has been based on three founding principles: 1. First on technology and quality. 2. Second on a strong resolve and astute leadership from the top. 3. Third the strategy to convert the above two into actionable goals. Of the above three principles the one of leadership from the Top has definitely been the most vital of the contributing factors for Samizar. Right from its inception, the promoters of the company had a clear vision in this regard. The vision and the mission on excellence, strongly driven by the passion to Excel in every gamut of its operations, whether it be to the Market at large, or to its employees were the best investment the company made to become an Acknowledged Leader in the World in the shortest span. This translated into the latest state of art machines and equipment’s being inducted, together with the best designers in the world. The result was unmatched quality products that money can buy, truly elevating it as “Best Value for Money” status. The company was flexible enough to adapt the external market shifts and continue to remain steadfast to its tenets of a sustained strategy of being focused and aligned with market realities. Flexibility to external market also meant that the company had to be a forward looking and self-correcting type of organization that anticipates “change” in the market-place as a routine and address all such issues proactively. Any corporate attains its personality from the core values it wants to cherish right through the organization. The underling 3 principles as envisioned by the founding members of Samizar are implicit in its testimony of that corporate culture that would define the Goals, the rest of the activities just fall in place. At Samizar, to “Excel” is a Way of Life in whatever we do, it’s a proactive action packed environment, a highly motivated driving force steadfast to bettering our performance all the time. Samizar is an absolute task and achievement oriented organization with a high level of transparency, and team coordinated approach to all aspects of business.

HUMAN RESOURCES

Samizar products take pride in the expertise of its top management and corporate officers. Staffed with more than 100 employees, the company conducts regular training, motivational programs and incentive schemes for its employees. The management and staff have both contributed extensively towards the company’s position as a global leader in the products filed. Besides local employees in many locations where it has its offices in Europe & Asia, Samizar now has personnel from many other countries on its rolls at the headquarters in Nahr Ibrahim.

MASTERY IN EMPHASIS

The emphasis on technology & the commitment to Product Development and Quality Control is at the core of Samizar. Our creative & innovative methods in manufacturing deliver the cutting edge in Marble. Samizar has a distinctive edge on all its rivals due to the wide range of technologies used to make a very wide range of products suited for very wide range of applications and budgets. The trend now is to move to high value products catering to the premium market such as those in Europe. The technologies incorporated by the Company are of the very latest in its field: Water jet, Engraving Machine and the 5 Axis Robot. The latest state of art machines and equipment were inducted by Samizar products over the years and the best tile designers in the world were used to convert concepts into reality. The Company was flexible to adapt the external market also meant that the company had to be forward looking and anticipate “changes” in the marketplace as routine and address all such issues proactively thus contributing extensively to overseas and local projects with seamless excellence.